Questions & Answers
We are a supplier of custom screen printing and embroidery
specializing in T shirts throughout Cape Girardeau. Our approach to
doing business is very simple: We believe that communication is
paramount when dealing with our potential customer, in order to narrow
down their objectives and identify their goals. This lends itself to
achieving strong customer relationship. We also understand that the
very most powerful form of advertising is a good referral. We very
much count on repeat business as it can be the bread and butter of our
overall workload. The same organization who is in need of short sleeve
T-shirts now will be ordering long sleeve tee shirts in just a few
months when the weather changes. Our company is now catering to the
Cape Girardeau Missouri market . Our approach to business along with
our philosophy is very simple, Strive to achieve excellence in
customer relationships through clear communication and deliver an
excellent product with high quality and value in with a quick and
Mike, when and why did you establish this company?
I founded it approximately a year and a half ago in order to expand
our marketing campaign across Missouri, as I recognized the need for
screen printing and embroidery on T shirts in the Cape Girardeau Mo.
area . I believed that if I could really communicate clearly with my
potential customer and identify their goals and objectives then by
working together collectively we could develop and make a huge impact
on the t-shirt market there.
Who is our normal every day customer?
Our everyday bread and butter customer will ask us for a quote on
custom screen printing for their tee shirts or custom embroidery on
their caps. We have found that the vast majority our new clientele
initially ran across us on one of the major search engines. We have a
great web site that is easy to navigate but we were learned that even
with a great site, It is not nearly as important as the ability for
people to find us when they do a relevant search . We look at it as if
we are fishing for customers and you use the same bait in order to
catch a huge fish as you would for a small one. In other words our
normal order could range anywhere between six shirts to 1000
embroidered caps. We do not have a set way of doing things around
here, because our customer base will vary greatly from one and other.
We pride ourselves in our ability to bend and not break.
We give our small t-shirt order of twelve the exact same respect and
attention to detail as the very large tee shirt orders of 1000 or
more. We understand that the guy who happens to only needs 12 or so
items is usually on a very limited budget. His or her t-shirt
investment is probably going to be just as important to him or her as
a large corporations order is going to be to them.
( It's all relative ) Therefore, give it the same respect and
attention to detail. We believe that trying to be sensitive to our
customers needs as well as goals is what differentiates us from most
other custom screen printing and custom embroidery companies in Cape
How do you typically communicate with your customers?
We get the majority of our work 2 ways. The 1st way is repeat. The
same customer who orders now will call us back in six months or less
when the season eventually changes. In other words, they will go from
custom screen printing on a short sleeve tee shirt to custom screen
printing on a long sleeve t-shirt, or they will go from custom
embroidery on jackets to custom embroidery caps. Experience has also
taught us, that a repeat custom screen printing customer is usually
going to be much easier to deal with than a first time customer. Why?
The very first time you deal with a customer, you are not just having
to try and sell them on your services but first and foremost you have
to sell him your self. You have to and still the confidence and this
individual that you are going to be trustworthy and easy to deal with
throughout the entire ordering process. The repeat customer is already
confident in your ability to deliver what you promised. After that
confidence has been established, the repeat order is as easy pulling
his old films and digitized logo from your database and reusing it.
Could you describe your product line?
We carry a large product line which is composed of a combination of
over 3000 various shirts, caps and jackets. These different items will
range from what those in the screen printing industry refer to as a
disposable carnival apparel that are low quality, to extremely
high-end designer brand shirts such as Bill Blass, Izod, etc. worthy
of the highest quality embroidery. No choice is right or wrong. It
simply relative to what that person is trying to accomplish and what
price range they are trying to stay within. that's why we will tailor
a custom quote according to your specific needs.
Why would a potential customer want to work with us over a competitor?
There are many reasons why you would prefer to work with us on your
upcoming custom embroidery and Custom screen printing projects. One of
the more significant reasons is that we provide new embroidery
customers with a completed sew out of their digitized image before we
ever actually start to apply it to the garment. Because we take the
extra time to do this, there is never a bad surprise when you open up
your box. If something does require an adjustment does need to be made
then it is not a big deal at that point in time. We can simply edit
the logo and provide you with another embroidery sew out for your
approval. Then and only then, do we start the production process.
Surprisingly, this is not common protocol throughout the industry with
Another reason is over all value.we are so confident that we are going
to be able to give you the best overall value for your money that we
encourage you to go ahead and compare our quote to at least two or
three of our competitors in that Cape Girardeau area, in order to make
sure that you are getting the best possible value that you can. When
dealing with a new embroidery or screen printing customer, we feel
that unless you have something to compare your bid to, how else would
you know if you have a great deal or not? We normally try to bring
something extra to the table, in addition to the quote in order to
create a stronger perceived overall deal that our competitors never
even thought to volunteer. This extra incentive lends itself to
establishing a first time customer. Once we complete that first order,
the repeat orders usually just take care of themselves. It also goes a
long way towards getting a good referral. So regardless the size of
your custom screen printing or custom embroidery order you can know
that even a very small order will be given the same respect and
attention to detail as the large ones. It will be produced by seasoned
professionals who have thousands of logo applications of behind them.
Please introduce your staff.
Our custom screen printing and embroidery staff has well over 10,000
embroidered sew outs under its belt. We also realize that the finished
product is never going to be any better than the digitizer who created
it. There is a huge difference between one digitizers work and
another. A great digitizer has the ability to throw the stitches in
different directions in order to create the illusion of depth. This
allows the image to become almost three dimensional and jump off of
the background that is being applied to, while still remaining clean,
sharp and crisp. For example, when establishing a logo for a hat, an
accomplished image developer understands that a hat requires that it
is sewn on a radius and that is very different than applying it to
flat goods. A cap logo will always work well on a tee shirt but a
t-shirt shirt logo will not always work well on a hat. A really good
digitizer can create an embroidery logo that will work well on each.
This will save you the added expense of having to pay for an
additional software later. We can also cater to specialty applications
such as puff and even specialty threads such as neon, metallic, and
glow in the dark.
Our custom screen printing staff also has tens of thousands of screen
printing applications under their belt. They are accustomed to having
access to the finest state of the art screen printing equipment that
our industry has to offer. We can also offer spot color screen
printing as well as digital. We use manual as well as automated press,
capable of printing as many as three hundred t-shirts an hour, eight
colors at a time. We can also offer your a large variety of specialty
custom screen printing effects such as glow in the dark, metallic,
puff and high density screen printing techniques.