Challenges during Covid

I can remember the good old days when it only took us 5 minutes to check with our vendors in order to find blank apparel. These days it might take up to 2 hours to try to locate an item and then five minutes later, it’s gone again. This is just one of the many challenges brought on by the distribution crisis that is facing our nation. The Cape Girardeau digital t-shirt printing industry is not the only ones that are experiencing such challenges as it seems to be pretty much across-the-board affecting every sector of business throughout our economy. These items are sitting outside our ports in cargo ships, unable to be unloaded in a timely manner.

Another challenge that the Cape Girardeau screen printing and embroidery industry is facing is trying to find enough help. There is nothing more frustrating that I can remember in all the years I’ve been in business, then having a Cape Girardeau t-shirt printing customer, who’s ready to order and we can’t find the blank product in order to fulfill the order. To top it off, even if we can find it, we sometimes don’t have enough employees to process the order in a timely manner. It’s not just us as we’re in good company. It very much saddens me, to see mom and pop businesses such as restaurants, that have been establish for more than 30 years, being forced to close their doors because of lack of help. I can remember a couple years ago when Covid first reared its ugly head and so many businesses and events were canceling and shutting down. So much of the clientele we cater to have events like golf tournaments and fundraisers, such as walks and runs. Most of these were canceled in an effort to try and slow down this virus. My particular custom screen printing company was able to somehow weather that storm, and when we thought we might have turned the corner, we have a whole new set of challenges.

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How To Start A T-Shirt Designing Company?

How To Start A T-Shirt Designing Company?

Whether you’re promoting an emerging new brand or want to start your brand, there’s always a genuine reason to print your custom apparel. These in particular have become a popular selling item, chiefly for the entrepreneurs looking for a relatively inexpensive way to start a business.

With the popularity of selling custom tees, undoubtedly you’ll have to face the competitors. No matter if you’re starting up in Cape Girardeau Mo, or somewhere else by creating a brand for a particular audience and producing digital t-shirts printing, you can take your business to a higher level of success.

The following guide will help you go through the essentials of starting a specialized designing business.

  1. Select the Niche:

Initially, the essential part of any successful  business is the potential to stand out. The best way to achieve that is by serving a specific targeted audience. For instance, producing custom apparel with funny slogans relatable to doctors, nurses, dog lovers would make a more specific niche. Once you’ve decided your place, create a business proposal for your brand that covers all your goals and ambitions and several ways to promote your brand. Lastly, figure out how you’re going to execute your plan.

  1. Get the design:

When you’re launching your Cape Girardeau screen printing and embroidery business, the design is the most crucial as well as the exciting element. If your particular items contain beguiling designs, you’ll already be one step ahead of the game, and what you offer will work as a versatile foundation for your business’s success.

You can opt for either conventional screen printing or embroidery designs as your trademark, so think creatively and consider such a method with your brand’s niche. If you’re unsure about your ability to design the perfect look for your brand, consider seeking a professional’s advice.

  1. Choose quality materials:

When you’ve chosen the designs for your new clothing line business, you’ll be required to consider the right fabric . If your clients find your product ripping or shrinking after a couple of wears, it’ll make your reputation adverse, which is probably something you want to avoid.

Select an appropriate fabric for your designing business including, cotton, linen, silk or chiffon. It is far better to opt for high-quality fabric for your material because it’ll make for a premium customer experience.

  1. High-quality digital t-shirt printing:

There are various techniques that you can select for your garment decorating business. Some of the best practices include screen printing, digital, and heat transfers as well as embroidery. Opt for a technique that is cost-effective and doesn’t leave any adverse effect on the perception of high quality and leaves a lasting impression on the customers.

  1. Legalize your business:

Once you’ve finalized all the essential details, you need to make your designing business legal with the local city or county offices that issue business licenses. If you’re marketing the company internationally through an online store, you won’t be paying the sales tax for those out of country clients. However, if you’re selling the products in-person to a local audience, you’ll need to pay the sales tax, as per the rules by the local Government.

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Outerwear Trends to Look For

The outerwear and fleece categories are very popular to most buyers because of the changes we are all experiencing in weather patterns. We had a very hard winter in 2014 in the Midwest. The quick changes in the weather have made outerwear pieces a necessity when the sun sets and takes the warmth with it, or when the skies open up with rain or snow. Here are some things to consider when buying custom screen printed and custom embroidered fleece and outerwear.

  1. Strategic placement of thermal and moisture lining
  2. Earth tones that complement the design. One of the biggest trends that we are seeing is the use of earth tones or neutral colors. These colors are inspired by Mother Nature.
  3. Making the small details count. Details count both in function and style. Some of these details would include tone-on-tone decoration to a clean design and laser cut pockets and seams which are designed to create less bulk and abrasion.
  4. Visual interest with textures and patterns. Textures add visual appeal to a garment without being too loud or bold. Checkered or striped patterns offer visual interest through their design, but are subtle enough to complement any decoration.

No matter the trend or details that are available from one style to the next, the most important part of the conversation with your customer is to understand what they are really looking for and what their needs are.

Please give us a call if you are in the Cape Girardeau area. We would love to hear from you to discuss all your custom screen printing or custom embroidery needs, whether it is for tee shirts, polos, outerwear, or any other apparel.

Happy Holidays!

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Latest Trends in Tee Shirt Decorations

Sublimation continues to be huge in custom t-shirt printing. Multi-media decoration using discharge printing with foil and rhinestones are also very big.

Unusual and bold locations are key trends. The nape of the neck has always been popular as well as the shoulder area now. In addition, large, bold vertical logos are very impressive and cause the viewer to take time to read or notice what is on the custom screen printed shirt. The sleeves are also a great place for a logo or design. The simplicity of a tshirt allows bold graphics to stand out. These unusual and bold designs can be very effective.

When deciding between a basic tee shirt and a fashion T, consider the people that will be wearing these shirts. The ladies may want a fashion T, possibly a V-neck or scoop neck. Maybe consider two or three styles of t-shirts for your custom screen printed job. The men may want a basic tee and the women may still want a basic tee, but in a ladies cut.

If you give us a call, we can help you with your selection of shirts, whether a basic T or a fashion tee shirt. There are so many options. Depending on your goals for this project, we will steer you in the right direction. We will do a great job for you. We live and die on the repeat orders so we will do everything in our power to give you the best quality custom silk screening product we can give you. We know that there are a lot of screen printing and embroidery companies to choose from so we want you to be happy with your decision to possibly use us. Thank you for your time.

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New Materials in Sportswear

Who doesn’t want a good fitting and stylish tee shirt, whether it is for casual wear, working out, or running? In today’s market, the consumer demands high quality function and great styling and fashion. There are so many options when it comes to style and color. The many color options were not available as they are now. The bright neon colors, for example, are very popular for runners. We have customers in Cape Girardeau, MO that purchase custom screen printed or custom embroidered shirts for races. A tee shirt makes a great advertising banner for a charity or business. Today many people wear performance wear – from corporations, to athletes, to the everyday type of person. It is comfortable to wear and is appropriate to wear in a lot of businesses today. A custom silk screened t-shirt or a custom golf shirt that has embroidery in businesses is very common. The employee is not only comfortable in the shirt and is professional looking, but is a walking billboard that advertises for your company.

One of the high tech materials that is very common is a moisture wicking or dri-fit type. This is a 100% polyester shirt, but it has special qualities and function. This material actually pulls the moisture from the wearer’s body. The result is that the wearer is much more comfortable in this type of tee shirt. There are many options as far as color and style are concerned with the moisture wicking material. They come in t-shirts, golf shirts, women’s styles, many colors, etc.

Give us a call and we would love to share with you the advances in performance wear. We give free quote requests always.

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Starting My Company in Screen Printing and Custom Embroidery

Have you considered owning a business in custom silk screening or embroidery in Cape Girardeau, MO? This may be a good time to consider it. Here is my story of how I got into this line of work. Everyone’s story is different, but here’s mine.

When I was in my mid-twenties and owned an asphalt business. It was back breaking work, but I was young and strong at that time. The company was profitable, but I needed to find a line of work that wasn’t dependent on the weather conditions. You see, asphalt work can only be done in the spring, summer, and fall when the weather is above freezing temperatures. Once the cold winter months settled in, my work came to a screeching halt.

One day while sitting at the shopping mall, I noticed the people passing me. The majority of these people had a tee shirt or baseball cap that was screen printed or embroidered. I thought to myself, “I think I could do those t-shirts.” I didn’t have the faintest idea what it took to print those shirts, but that day started my journey in the silk screening business.

I bought a cheap, broken down press for $75.00. I sold my first screen printing job. Fortunately, it was a simple one color job. However, I didn’t know what the heck I was doing. I wasted a lot of shirts on that job and others to follow. I just considered at as the cost of my education and the gaining of experience. Along the way, I had a few mentors that helped me with the business and today I have a very profitable custom screen printing and custom embroidery company. If you are looking for a silk screening company or embroidery company in Cape Girardeau, MO, please give us a call. We answer our phones 24/7 and would love the opportunity to bid your job. Thank you.

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T-Shirt Printing

Everybody has met that individual who never seems to apply himself and seems to give little or no effort and still would get straight A’s on his report card. What about the individual that can eat enjoy three to 5 buffets a week and never seems to gain an ounce. We have all dreamed about how nice it would be to be him. Learning the art of screen printing is similar in that it just comes easier for some folks than it does for others. Some people are just naturally good at T-shirt printing. It doesn’t matter how many times you watch someone else apply a silk screening technique. There is no substitute for rolling up your sleeves and getting your hands dirty with first-hand experience. An accomplished tee shirt printing veteran can appear to make it look so effortless. It usually takes years of experience In order to be what we would refer to as a pro. Our seasoned T-shirt printing staff has years of on hand experience under their belt in order to meet and cater to the most challenging pieces of art work. Most Cape Girardeau T-shirt printing companies have the ability to cater to the easy one or two color jobs but not every Cape Girardeau T-shirt shop is capable of dealing with a complicated image that would be composed of 20 to 30 colors. One of the major differences that set us apart from the other Cape Girardeau T-shirt printing websites is the fact that we actually answer our telephones when you call. We believe that clear and concise communication with our customer is of paramount importance. There is a lot to be said for communicating audibly especially when the potential customer is working within certain budget limitations and especially if the job happens to be time sensitive. Although every screen printing job is similar, every job is still going to be unique unto itself. We take the extra time to listen to our clientele in order to identify their goals. This helps lend itself to coming up with the right strategies in order to not only meet their needs, but give them the best value for each and every dollar they spend. There is an old saying in our industry; if you don’t have time to do the job in the first place, how in the world are you going to find the time to do it over again? We are so confident that we’re going to provide you with the best overall value possible, that we highly encourage you to go out and acquire at least two other competitive bids from Columbia MO screen printing websites. After all, how would you know if you’re getting the best deal you can unless you have something else to compare it to? It’s our goal to not only initially earn your business, but to provide you with your tee shirts ongoing for years to come. Our seasoned staff has the ability to take on the most difficult logos and designs. We also have access to the finest silk screen equipment that our industry currently has to offer. Give us a call and you will see why we set the gold standard when it comes to custom tee shirt printing and custom embroidery.

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Taking Advantage of Today’s Technology

Today may be the day that you could consider starting your own screen printing or embroidery company. With today’s advanced technology, it is easier than ever to do this. Twenty five years ago this was not the case. Back then, few people owned cell phones and the World Wide Web was just invented. Technology has changed our lives and lives will never be the same. Can you remember when there were not any personal computers? Today it is rare in the USA that there is not at least one computer and/or smartphone per household. Today it is common that there are multiple computers and smartphones. We even have Smart TV’s and DVD players. Technology has created a scenario where we do not have to be tied down to a desk with a corded phone. We can contact our present customers and future customers in Cape Girardeau, MO via email or our cell phones to sell our custom screen printed t-shirts or embroidered goods. Because of this, we virtually could be doing business from our kitchen tables or on the beach. As long as there is a cell phone signal and Wifi, you can continue selling and doing business without skipping a beat. With the way that we have our company structured, the vast majority of our custom screen printing and embroidery business is done on the phone, online through our website, and email. A potential customer would most likely find us through a search engine inquiry such as Google. They would perform a relevant search, such as Cape Girardeau, MO tee shirt company, embroidery company, or maybe even custom T-shirt printing. Our company would most likely be on the first landing page. Isn’t it great that they find us? We’re not pounding the pavement, trying to find them. They are looking for our services, at the time that they have need for them. Through email, much of our business is done. From the first inquiry for custom screen printed tee shirts to submitting their payments online through a secured site. It is an amazing time to launch your screen printing and embroidery business in Cape Girardeau, MO compared to 25 years ago before the World Wide Web. The world is a much smaller place than it used to be. We can literally be doing business across the globe. We should take advantage of today’s technology.

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T-shirt Purchasing Tips

There are multiple reasons to purchase a custom printed or embroidered tee shirt. Does your business want their company logo on the shirt? Do you have an upcoming fundraiser that you need a T-shirt for?  Do you have a family reunion coming up that you would like a shirt for? As we said, there are many, many reasons to purchase a custom screen printed t shirt. Everyone wants the best possible value for the best quality. However, it is of very little value even when you get the cheapest price for your shirts, if they cannot deliver them to you on your time schedule. Oftentimes, screen printing and embroidery jobs have very tight deadlines. We know this well and will not even accept your job if we know we cannot deliver on time.

We suggest highly that you do a little homework in advance of choosing your Cape Girardeau screen printing or embroidery company. A good source to check out a company’s credibility would be the Better Business Bureau. Is the custom screen printing company a member and do they have a good rating? Look online for reviews of the company’s service. Of course, Google is a good source for this. It is a very good idea to acquire at least three competitive quotes from Cape Girardeau T-shirt printing companies. In this way, you can see what the fair market value is for the custom tee shirts. Be leery of a quote that is extremely low or extremely high compared to other bids that you receive. Be certain that each company is quoting the exact same thing – getting an apples to apples quote.

A strong value of our company is to error on the side of caution when it comes to your custom t shirts. A great way to make sure that everything is absolutely correct on your tee shirts is to create a virtual proof. You will receive an image via email showing the lay out. It is at this time that corrections can be made easily before ever going to press. Creating a virtual proof is not always done by every custom screen printing or embroidery company. We, however, would rather take the extra time to ensure your satisfaction.

Our company stands behind our services. We will give you great service at a fair price. Please give us a call for your custom embroidery and silk screening requirements. We want you to be as comfortable with doing business with us as we are with printing your custom screen printing tee shirts. So remember, if you are looking for a Cape Girardeau T-shirt printing company who is going to be easy to work with, then you need to give us a call.

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T-shirt Cape Girardeau Technology

Have you ever stopped to consider the impact that modern technology
has had on the screen printing and custom embroidery industry?
Technology has had a significant impact on every sector of our economy
and the T-shirt printing industry is no exception. For example, let’s
compare a modern day automatic silk screening press to a manually
operated tee shirt press that would have been used 30 years ago. A
typical manual T-shirt press would have four different arms which
would lend itself to being able to print out the four different colors
at one time. The operator would have to physically lower the arm into
position and then apply 2 to 3 passes with the squeegee before having
to raise the arm back into the upright position and then physically
spin the press into position for the next T-shirt. A good operator
could produce up to 35 shirts in an hour with a four color logo. A
modern day fully automatic press can have up to 25 arms which means it
can print up to 25 colors at a time. These arms will raise and lower
automatically with the press of a foot pedal. It can then
automatically spin into position for the next tee shirt. It is capable
of screen printing up to 300 shirts an hour with a 25 color image.
This not only expedites the production process, but saves on labor
costs. Although the equipment might cost upwards of $100,000, it more
than makes up for it by eliminating the need for more employees. When
you compare your monthly equipment payment compared to what you would
be paying the additional employees that would be needed to put out the
same amount of product, there is no comparison.

Now let’s compare the advantages that technology has offered from a
marketing perspective. 25 years ago, the average person didn’t even
own a cell phone. A business owner had to physically drive to work
every morning just to open his door so customers could place an order.
Nowadays, people find what they’re shopping for with the internet.They
simply get on a search engine and type in a search term that is
relevant to what they are interested in finding like screen printing
Cape Girardeau Mo. or possibly custom embroidery Cape Girardeau Mo. or
maybe even T-shirt printing Cape Girardeau Mo. and it takes them
directly to a website that provides that specific service.

Our website lends itself to being extremely user-friendly and easy to
navigate. The whole entire ordering process can be done online. Just
click the online catalog and pick out what type of tee shirt along
with what color and how many you are wanting to acquire. Then e-mail
your logo and we will e-mail you back a quote that is normally good
for up to two weeks. You can make your down payment by clicking the
online payment button. We use PayPal.

The entire process can be done from your kitchen table.To sum it up,
technology has had a significant impact on the silk screening and
custom embroidery industry.

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